Regional Sales Manager

Our client is a well-established and highly respected organisation operating within the construction equipment industry, known for innovation, quality, and exceptional customer service.

They pride themselves on building long term relationships with their clients and providing industry leading solutions across equipment sales, service, and aftercare.

With a strong presence across the UK and continued growth plans, they offer a dynamic and supportive environment for high performing individuals.

As a Regional Sales Manager, you will be responsible for developing and executing sales strategies across your designated territory, driving growth across new equipment, parts, service, and refurbishment offerings.

You will play a key role in expanding into new markets, managing existing client relationships, and identifying opportunities to increase revenue by converting competitors’ customers.

This is a highly autonomous role that will involve regular travel across your region, meeting clients, demonstrating equipment, and ensuring a high standard of customer experience.

• Develop and implement sales strategies to grow market share across your region
• Build, manage and maintain strong relationships with new and existing customers
• Drive sales across equipment, parts, service, and refurbishment offerings
• Identify and target new markets and business opportunities
• Manage and update CRM systems with accurate client information
• Work closely with internal teams to resolve customer issues effectively
• Conduct on-site demonstrations of equipment and support customer understanding
• Achieve and exceed annual sales growth targets (circa 20%)
• Develop strategies to convert competitor customers
• Manage your own diary and travel schedule to maximise productivity

• Proven track record in field sales or business development
• Strong negotiation and relationship building skills
• Self motivated with a high level of drive and accountability
• Excellent communication skills at all levels
• Highly organised with the ability to manage multiple priorities
• Strong problem solving ability and commercial awareness
• Comfortable working autonomously and managing a regional territory
• Willingness to travel extensively (50–75%)

• Base Salary between 55k-60k
• Bonus / commission structure
• Company vehicle or car allowance
• 25 days holiday + bank holidays
• Strong long-term progression opportunities

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