Regional Sales Manager

Regional Sales Manager

Our client is a well-established and highly respected organisation operating within the construction equipment industry, known for innovation, quality, and exceptional customer service.

They pride themselves on building long-term relationships with their clients and providing industry-leading solutions across equipment sales, service, and aftercare.

With a strong presence across the UK and continued growth plans, they offer a dynamic and supportive environment for high-performing individuals.

As a Regional Sales Manager, you will be responsible for developing and executing sales strategies across your designated territory, driving growth across new equipment, parts, service, and refurbishment offerings for high-value capital equipment.

You will play a key role in expanding into new markets, managing existing client relationships, and identifying opportunities to increase revenue by converting competitors’ customers. The role will involve selling high-value capital equipment solutions into both SME businesses and large national organisations across a variety of sectors.

This is a highly autonomous role that will involve regular travel across your region, meeting clients, demonstrating equipment, and ensuring a high standard of customer experience.

• Develop and implement sales strategies to grow market share across your region
• Build, manage and maintain strong relationships with new and existing customers
• Drive sales across high-value capital equipment, parts, service, and refurbishment offerings
• Sell solutions into both small and large businesses, understanding differing customer requirements and purchasing processes
• Identify and target new markets and business opportunities
• Manage and update CRM systems with accurate client information
• Work closely with internal teams to resolve customer issues effectively
• Conduct on-site demonstrations of equipment and support customer understanding
• Achieve and exceed annual sales growth targets (circa 20%)
• Develop strategies to convert competitor customers
• Manage your own diary and travel schedule to maximise productivity

• Proven track record in field sales or business development, ideally involving high-value capital equipment
• Experience selling into both SME and large corporate customers would be advantageous
• Strong negotiation and relationship-building skills
• Self-motivated with a high level of drive and accountability
• Excellent communication skills at all levels
• Highly organised with the ability to manage multiple priorities
• Strong problem-solving ability and commercial awareness
• Comfortable working autonomously and managing a regional territory
• Willingness to travel extensively (50–75%)

• Base Salary £55,000–£65,000
• Bonus / Commission Structure
• Company Vehicle
• 20 Days Holiday + Bank Holidays
• Strong Long-Term Progression Opportunities

Work Location: Field-based / Regional Territory

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